I never learned the rules in the first place. To change the game is at the heart of what Virgin stands for, so the company culture has always been: "Don't sweat it: rules were meant to be broken."

I've been lucky to have survived balloon trips, boating trips, you know, a lot of rather foolish things in my life, so I was definitely born under a lucky star.

The most important thing for entrepreneurs is not to be put off by failure.

We should all seek to innovate, or be curious about innovation. Innovation truly is one of our greatest gifts.

I am no stranger to healthy competition-wor king hard and playing hard

Age isn't as important so long as you are surrounded by people you love, doing things you passionately believe in.

We've always had a pretty competitive and pretty ferocious battle with British Airways... It's lasted now about 14 years, and we're very pleased to have survived it.