I never learned the rules in the first place. To change the game is at the heart of what Virgin stands for, so the company culture has always been: "Don't sweat it: rules were meant to be broken."

We Experiment Endlessly, With New Products, New Methods, New Companies And New Marketing. A Successful Business The Emphasis Is On Experiment And Development, Ideas Are The Lifeblood Of Business.

There are millions of people out there who would love to become astronauts, who'd love to go to space - they'd love to look back at this wonderful world from space. That will be the engine that will enable us then to develop spaceships to transport people around the world at tremendous speeds in an environmentally friendly way.

Every aspect of life is magnificent and wonderful. It's so important to keep fit and healthy.

If you look for the best in your employees, they'll flourish. If you criticize or look for the worst, they'll shrivel up. We all need lots of watering.

I have had a lot of fun pushing the boundaries on my balloon and kitesurf adventures, breaking some world records in the process, and I think this attitude of having fun whilst working hard is one that lends itself very well to successful entrepreneurship.

Whenever I see people getting a bad deal I want to step in and do something about it. Of course, this is not pure altruism - there's a profit to be made too.