I never learned the rules in the first place. To change the game is at the heart of what Virgin stands for, so the company culture has always been: "Don't sweat it: rules were meant to be broken."

Loyal employees in any company create loyal customers, who in turn create happy shareholders.

Not enough people realize the satisfaction you can get from really pushing yourself to the limits.

Clearly in the eyes of the consumer; the brand has not been diluted, but we must guard against that happening at all costs.

I was never, ever interested in becoming a businessman or an entrepreneur. If I was a businessman, or saw myself as a businessman, I would have never gone into the airline business.

I think it's important we continue to find new ways for start-up businesses to get access to funding, mentorship and business advice.

A good idea for a new business tends not to occur in isolation, and often the window of opportunity is very small. So speed is of the essence.