So I've seen life as one long learning process. And if I see - you know, if I fly on somebody else's airline and find the experience is not a pleasant one, which it wasn't in - 21 years ago, then I'd think, well, you know, maybe I can create the kind of airline that I'd like to fly on.

A generation ago, the image was that you had to trample everyone else down to succeed; but I don't believe that makes good business sense.

I think that being a business a leader that treads all over people to get to the top is actually not the way I think to become a successful business leader.

Put your passions to work to make this world a better place.

I never get the accountants in before I start up a business. It's done on gut feeling, especially if I can see that they are taking the mickey out of the consumer.

A business is simply an idea to make other people's lives better.

We spend most of our lives working. So why do so few people have a good time doing it?