When we start a new venture, we base it on hard research and analysis. Typically, we review the industry and put ourselves in our customer's shoes to see what we could do better.
Richard BransonI read a fair amount [of science fiction], and you know it was certainly inspirational. I have to pinch myself to think that we might be able to make some of [what I've read in science fiction books] come true.
Richard BransonAvoid litigations. They are expensive and consume loads of time but if you have got a good case and a better chance of winning; then fight it out.
Richard BransonOne thing is certain in business: you will make mistakes. When you are pushing the boundaries, mistakes are inevitable-how you react is important.
Richard BransonI was the kind of entrepreneur that never really felt I made it. When Mike Olefield's "Tubular Bells" [Virgin Records' first release] sold 8 or 10 million copies, I suppose, at age 19, I could've possibly retired on the money. Instead, I immediately pushed the boat and took that risk again.
Richard Branson