Many assume my business success has brought me happiness. But the way I see it, I am successful because I am happy.

When you are making a decision about how best to serve your customers, your own experience is often a better guide than a more sophisticated analysis of the market.

Be authentic and organic. It can't be forced or it won't work. And most importantly, have fun.

Conflicts often stem from a couple of leaders on both sides that are badly brought up. They'd rather go to war than compromise. And in business, you're competing with other companies all the time, but you don't end up going to war with each other.

A business is simply an idea to make other people's lives better.

Build your own business team. Survival in business requires a synergy of skills.

We, we - as I say, we go in and shake up other industries and I think, you know, we do it differently and I think that industries are not quite the same as a result of Virgin attacking the market.