Bakers bake bread, accountants manage accounts and entrepreneurs turn ideas into reality.

We're going where no one has gone before. There's no model to follow, nothing to copy. That is what makes this so exciting.

On conflicts, generally speaking, the world is a hell of a lot better to live in today than it was thirty years ago, despite what's going on in Syria. There are definitely hopeful signs that the world is moving, decade by decade, in the right direction.

Don't hesitate to seek external help or advice where need be. Sometimes, it takes an external, emotionally unattached individual to detect your business flaws and render unbiased advice.

I have had fun running all of the Virgin businesses, so I never see a setback as a bad experience; it is just a learning curve.

I was never, ever interested in becoming a businessman or an entrepreneur. If I was a businessman, or saw myself as a businessman, I would have never gone into the airline business.

A business has to be involving, it has to be fun, and it has to exercise your creative instincts.