Brands always mean something. If you don't define what the brand means, your competitors will

I am a great believer that you need passion and energy to create a truly successful business. Remember many new businesses do not make it and running a business will be a tough experience, involving long hours and many hard decisions - it helps to have that passion to keep you going.

Engage your emotions at work. Your instincts and emotions are there to help you.

Don't hesitate to seek external help or advice where need be. Sometimes, it takes an external, emotionally unattached individual to detect your business flaws and render unbiased advice.

I doubt that I would have been successful in my career and happy in my personal life if I hadn't prioritized health and fitness. Staying active ensures mental preparedness and the courage to try new things. It helped me to stay focused on work but also to have fun and try new approaches and explore new places. That's the spirit behind Virgin Sport - we wanted to introduce fitness activities that are enjoyable, accessible and part of your overall lifestyle.

For a successful entrepreneur it can mean extreme wealth. But with extreme wealth comes extreme responsibility.

You can never go too far wrong by thinking like a customer who’s new to the business.