There is no greater thing you can do with your life and your work than follow your passions – in a way that serves the world and you.

Too many companies want their brands to reflect some idealised, perfected image of themselves. As a consequence, their brands acquire no texture, no character and no public trust.

Starting a business is a huge amount of hard work... You had better enjoy it.

Every business will face tough times.

I may be a businessman in that I set up and run companies for profit, but when I try to plan ahead and dream up new products and new companies, I'm an idealist.

You see, it's essential that one of us stays awake during the flight [ballon]. So, rather than using the comfortable Virgin seats which we used to cross the Atlantic, we've asked British Airways for two of theirs.

Life is a series of ups and clowns. Make it worth your wild!