There is no greater thing you can do with your life and your work than follow your passions – in a way that serves the world and you.

It isn't effective or productive to force your employees to do anything. Choice empowers people and makes for a more content workforce.

Look, I think that when we started Virgin Atlantic 30 years ago, we had one 747 competing with the airlines that had an average of 300 planes each. Every single one of those have gone bankrupt because they didn't have customer service. They had might, but they didn't have customer service, so customer service is everything in the end.

The amount of time people waste dwelling on failures rather than putting that energy into another project, always amazes me

I know enough to know that no man is an island.

You can't do a good business with a bad person. Find the right people to work with and you can't go wrong.

First of all, if you're setting up a new company, you want to try to find a brand that can work on a global basis.