To me, business isn't about wearing suits or pleasing stockholders. It's about being true to yourself, your ideas and focusing on the essentials.

Records are made to be broken. It is in man's nature to continue to strive to do just that.

My interest in life comes from setting myself huge, apparently unachievable challenges and trying to rise above them.

No matter where my travels take me, my day starts with a good work out, preferably kitesurfing or tennis. Exercise puts me in the right state of mind for the day. Dedicating time in the morning to exercise your body will make a big difference when you have to focus your mind on the day's work.

You can create a business, choose a name, but unless people know about it you're not going to sell any products.

Look, I think that when we started Virgin Atlantic 30 years ago, we had one 747 competing with the airlines that had an average of 300 planes each. Every single one of those have gone bankrupt because they didn't have customer service. They had might, but they didn't have customer service, so customer service is everything in the end.

Develop the business around the people; build it, don't buy it; and, then, be the best.