It is the satisfaction of doing it for yourself and motivating others to work with you in bringing it about. It is about the fun, innovation, creativity with the rewards being far greater than purely financial.
Richard BransonRemain focused on fulfilling your business mission. Never allow adversity divert your attention and efforts.
Richard BransonWell, I think that there's a very thin dividing line between success and failure. And I think if you start a business without financial backing, you're likely to go the wrong side of that dividing line.
Richard Branson