To me, business isn't about wearing suits or pleasing stockholders. It's about being true to yourself, your ideas and focusing on the essentials.

It's incredible to get people to turn out right in the middle of no where.

If you run a business, put on top your employees, then your consumers, and then your shareholders.

Enjoy life - you only get one.

Fun is at the core of the way I like to do business and it has been key to everything I've done from the outset. More than any other element, fun is the secret of Virgin's success. I am aware that the ideas of business as being fun and creative goes right against the grain of convention, and it's certainly not how the they teach it at some of those business schools, where business means hard grind and lots of 'discounted cash flows' and net' present values'.

I was fortunate enough, after many visits to many wonderful, weird people to come across Burt Rutan, who is a genius in the Mojave Desert. And SpaceShipOne was born and had three flights into space that won something called the X Prize. And from there, we're building SpaceShipTwo, which is ... a beautiful spaceship that is very, very, very nearly completed and will be ready from about next Christmas onwards to start taking people into space.

Your brand or your name is simply your reputation, you have to fight in life to protect that as it means everything. Nothing is more important.