And in the process, we have come up with fuels - algae-based fuels, isobutanol-based fuels and other fuels - that we think will power the planes in the future so that, you know, by 2020 I hope that our planes will be powered on fuels that are clean fuels and are not polluting the environment so that we'll have a green airline and an airline that actually has fuels that will be hopefully cheaper than the dirty fuels of the past. So [we're] doing good and also turning a profit at the same time.
Richard BransonTo be a real entrepreneur you always have to be looking forward. The moment you rest on your laurels is the moment your competition overtakes you.
Richard BransonTwo bricklayers work side by side. The first lays bricks. The second builds magnificent cathedrals. Think small vs. think big.
Richard BransonCustomers shouldn't just think of your business as a place to buy a product or use a service - it should be a fun place to be.
Richard BransonLook, if you can indulge in your passion, life will be far more interesting than if you're just working. You'll work harder at it, and you'll know more about it. But first you must go out and educate yourself on whatever it is that you've decided to do - know more about kite-surfing than anyone else. That's where the work comes in. But if you're doing things you're passionate about, that will come naturally.
Richard Branson