I believe in myself. I believe in the hands that work, in the brains that think, and in the hearts that love.

If you love what you do and if you believe in what you do, others will share your enthusiasm. Passionate people find their way to the Virgin Group, and when they do, we snap them up and try to keep them within the family.

If you want to stand out from the crowd, give people a reason not to forget you

It isn't effective or productive to force your employees to do anything. Choice empowers people and makes for a more content workforce.

Red tape will often get in your way. It's one of the reasons I often carry scissors!

I am a great believer that you need passion and energy to create a truly successful business. Remember many new businesses do not make it and running a business will be a tough experience, involving long hours and many hard decisions - it helps to have that passion to keep you going.

THE KEY TO GENERATING LOYALTY AND RISING ABOVE THE GENERAL NOISE SEEMS TO BE ALL ABOUT CREATING AN AUTHENTIC VOICE.