All you have in life is your reputation: you may be very rich, but if you lose your good name, then you'll never be happy. The thought will always lurk at the back of your mind that people don't trust you.

I'm a lad of the '60s. I started a magazine to try and end the Vietnam war, but it was a number of years before I had the profile, the financial resources and the time to do more.

And ever since then [I] have set up businesses basically out of frustration. I mean, I set up Virgin Atlantic with one second-hand 747 because I hated the experience of flying on other people's airlines. And I thought, you know, I could try to create the kind of airline that I'd like to fly on. And people liked it.

It isn't effective or productive to force your employees to do anything. Choice empowers people and makes for a more content workforce.

I never really felt secure until I was well into my 30s, because anytime I had success, I would invest in new projects.

Enjoy life - you only get one.

The most important thing for entrepreneurs is not to be put off by failure.