Give your employees a mission that matches their ambitions. When you challenge people, they surprise you.
Richard BransonBakers bake bread, accountants manage accounts and entrepreneurs turn ideas into reality.
Richard BransonAnd ever since then [I] have set up businesses basically out of frustration. I mean, I set up Virgin Atlantic with one second-hand 747 because I hated the experience of flying on other people's airlines. And I thought, you know, I could try to create the kind of airline that I'd like to fly on. And people liked it.
Richard BransonAll successful people - not just entrepreneurs - have got things wrong over and over again before finding the right solution.
Richard Branson