Look, if you can indulge in your passion, life will be far more interesting than if you're just working. You'll work harder at it, and you'll know more about it. But first you must go out and educate yourself on whatever it is that you've decided to do - know more about kite-surfing than anyone else. That's where the work comes in. But if you're doing things you're passionate about, that will come naturally.

I think that being a business a leader that treads all over people to get to the top is actually not the way I think to become a successful business leader.

What is a business? It's simply an idea that makes someone else's life better

Develop the business around the people; build it, don't buy it; and, then, be the best.

There is no planet B. We have to take care of the one we have

We always enter markets where the leaders are not doing a great job, so we can go in and disrupt them by offering better quality services.

There are quite a few things I've done that even I thought might have been one step too far. But if you are willing to make a fool of yourself and make people smile, as long as you do it with a sense of fun, you can get away with it.