I find it very difficult to think of mistakes; not that I don't make any but because I was brought up to look only at the good things in life ... As for what lost the most money, probably Virgin Cola. It is still No 1 in Bangladesh though.

I don't live my life thinking about "if only." I just try to think positively about the future. We'll never know for certain what would have happened if we'd gone to Iraq. The important thing is that we've got to do everything we can to prevent other wars.

When we start a new venture, we base it on hard research and analysis. Typically, we review the industry and put ourselves in our customer's shoes to see what we could do better.

I have always believed that business should be a force for good.

I have learnt so much over my 40 years of business which would have been valuable to me when I was younger.

Don't wait till you are big before you begin building your brand. Build a brand from scratch alongside your business.

Succeeding in business is all about making connections