I believe a great company, whether improving a sector or creating a new one, needs to have an excellent product or service at its core; needs strong management to execute the plan and a good brand to give it the edge over its competitors. Providing quality service, combined with value for money and in an innovative way ensures you offer real value - and finally to be responsible to society and the planet.
Richard BransonI am impressed with just the enthusiasm for life and the fact that some of these people are in their 80's, even 90's, and they're absolutely determined to get out there and make a difference.
Richard BransonIrreverence ran on both sides of our family...my parents brought me up to think we could all change the world.
Richard Branson