Listen to the customer's complaint and act fast.

Success cannot be measured in wealth, fame or power, but by whether you have made a positive difference for others.

I have had fun running all of the Virgin businesses, so I never see a setback as a bad experience; it is just a learning curve.

I am convinced that companies should put staff first, customers second and shareholders third - ultimately that's in the best interest of customers and shareholders.

I think in life the key thing is just to fight really hard to make sure something survives. If it looks like you've done everything you can to avoid failure, just move forward, move on and learn from it.

If I'm setting up a new business I'll spend three or four months learning everything there is about that business, everything there is about that subject and then I will find good people to run it on a day-to-day basis, but whilst they're running it at least I know what they're talking about when they come back to me.

We had an electrical fault about 500 miles into the trip and lost more than half our fuel. We had a fire on the roof. And missed Los Angeles by 3,500 miles at the end of the trip and ending up in the arctic in a snowstorm.