Listen to the customer's complaint and act fast.

I have always been a huge believer in the inestimable value good mentoring can contribute to any nascent business

Be swift to take advantage of business opportunities. Bigger companies are too cumbersome to move quickly; this can be a competitive advantage for you.

Be bold, brave and not afraid to fall on your face and ultimately you will succeed

A good idea for a new business tends not to occur in isolation, and often the window of opportunity is very small. So speed is of the essence.

I have had fun running all of the Virgin businesses, so I never see a setback as a bad experience; it is just a learning curve.

My philosophy is that if I have any money I invest it in new ventures and not have it sitting around.