So I've seen life as one long learning process. And if I see - you know, if I fly on somebody else's airline and find the experience is not a pleasant one, which it wasn't in - 21 years ago, then I'd think, well, you know, maybe I can create the kind of airline that I'd like to fly on.
Richard BransonI love stirring the pot. I love giving big companies a run for their money - especially if they're offering expensive, poor-quality products.
Richard BransonWhenever I see people getting a bad deal I want to step in and do something about it. Of course, this is not pure altruism - there's a profit to be made too.
Richard Branson