Of course, a lot of businesses want to reach students, so I funded the magazine by selling advertising. I sold something like $8,000 worth of advertising for the first edition, and that was in 1966. I printed up 50,000 copies, and I didn't even have to charge for them on the newsstand because my costs were already covered.
Richard BransonAs a leader of people, you have to be a great listener, a great motivator, be very good at praising and bringing out the best in people.
Richard BransonIf you get your face and your name out there enough, people will start to recognize you.
Richard BransonThe brand is only as good as your products, so.. if people have a good experience on Virgin Atlantic or if they have a good experience on Virgin trains or.. if they have a Virgin mobile phone and they can get straight through to our people and they're well looked after and then they'll try the next product that we launch.
Richard Branson