We, we - as I say, we go in and shake up other industries and I think, you know, we do it differently and I think that industries are not quite the same as a result of Virgin attacking the market.
Richard BransonAnd obviously, from our own personal point of view, the principal challenge is a personal challenge.
Richard BransonThe brands that will thrive in the coming years are the ones that have a purpose beyond profit.
Richard BransonBusiness leaders take things far too seriously, and forget that most of the time people spend in their lives is at work, and it should be fun.
Richard BransonWhen I started Virgin from a basement in west London, there was no great plan or strategy. I didn't set out to build a business empire ... For me, building a business is all about doing something to be proud of, bringing talented people together and creating something that's going to make a real difference to other people's lives.
Richard Branson