If you don't take risks you won't achieve anything.

Fun is at the core of the way I like to do business and it has been key to everything I've done from the outset.

Breaking the rules and challenging convention is in the DNA of every successful entrepreneur.

Entrepreneurial business favours the open mind. It favours people whose optimism drives them to prepare for many possible futures, pretty much purely for the joy of doing so.

When I started Virgin from a basement in west London, there was no great plan or strategy. I didn't set out to build a business empire ... For me, building a business is all about doing something to be proud of, bringing talented people together and creating something that's going to make a real difference to other people's lives.

You never know with these things when you're trying something new what can happen. This is all experimental.

People who think and say we more often than I are a lot more likely to succeed.