We went all the way down the Himalayan chain for a day and a half. That was magnificent, except the Chinese told us they were going to shoot us down if we came out the far end. So I spent a lot of my time contacting former Prime Minister Tony Blair begging him to tell the Chinese we were coming in this direction by mistake and could he please say we have no nasty motives for flying into their territory.

I am a great believer that you need passion and energy to create a truly successful business.

I believe in benevolent dictatorship provided I am the dictator.

Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad.

Lead by listening - to be a good leader you have to be a great listener.

I have always lived my life by thriving on opportunity and adventure. Some of the best ideas come out of the blue, and you have to keep an open mind to see their virtue.

Happiness is the secret ingredient for successful businesses. If you have a happy company it will be invincible.