I can honestly say that I have never gone into any business purely to make money. If that is the sole motive then I believe you are better off not doing it. A business has to be involving, it has to be fun, and it has to exercise your creative instincts.

A company is people … employees want to know… am I being listened to or am I a cog in the wheel? People really need to feel wanted.

I am prepared to try anything once.

I wanted to be an editor or a journalist, I wasn't really interested in being an entrepreneur, but I soon found I had to become an entrepreneur in order to keep my magazine going.

There are some nasty, nasty incidents taking place in the world, but [it's] much better than it used to be.

Remember the to-do list but don't forget the to-be list.

And ever since then [I] have set up businesses basically out of frustration. I mean, I set up Virgin Atlantic with one second-hand 747 because I hated the experience of flying on other people's airlines. And I thought, you know, I could try to create the kind of airline that I'd like to fly on. And people liked it.