Branding is everything. A young girl once came up to me and told me I could be famous because I looked just like Richard Branson!

Whether you are launching a start-up or leading an established company, you should start establishing your social media presence if you haven’t already.

Never go into business purely to make money. If that's the motive you're better off doing nothing.

If you run your business fairly; if you treat people well; if you try to move your business into areas that are making a real positive difference to other peoples lives; I think you'll A. have much pleasant life, but B. I think you'll have a much more successful business.

There isn't a flight goes by when I don't stare out of the window and thank my stars for what I'm seeing and feeling.

Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad.

We hope to create thousands of astronauts over the next few years and bring alive their dream of seeing the majestic beauty of our planet from above, the stars in all their glory and the amazing sensations of weightlessness and space flight.