A generation ago, the image was that you had to trample everyone else down to succeed; but I don't believe that makes good business sense.
Richard BransonBusiness has to give people enriching, rewarding lives...or it's simply not worth doing.
Richard BransonWhatever business you are in, every company can shoot for the start in their own way.
Richard BransonEntrepreneursh ip is not about getting one over on the customer. Itโs not about working on your own. Itโs not about looking out for number one. Itโs not necessarily about making a lot of money. It is absolutely not about letting work take over your life. On the contrary, itโs about turning what excites you in life into capital, so that you can do more of it and move forward with it.
Richard Branson