Free publicity and word of mouth is probably the best and cheapest form of advertising. Learn to use it to your advantage.
Richard BransonLoyal employees in any company create loyal customers, who in turn create happy shareholders.
Richard BransonIf I'm setting up a new business I'll spend three or four months learning everything there is about that business, everything there is about that subject and then I will find good people to run it on a day-to-day basis, but whilst they're running it at least I know what they're talking about when they come back to me.
Richard Branson