Commitment is not letting people down. That's very important in life.
Screw it, just do it!
I want Virgin to be as well-known around the world as Coca-Cola.
By nature I am curious about life, and this extends to my business.
I am prepared to try anything once.
I just kind of dive in if I think I can create something that will make a difference and then try to get the numbers to stack up after the event. So most of the things I've done I would not have done if I'd have asked the accountants to look at them before.