If you run your business fairly; if you treat people well; if you try to move your business into areas that are making a real positive difference to other peoples lives; I think you'll A. have much pleasant life, but B. I think you'll have a much more successful business.

The quickest way to become a millionaire in the airline business is to start out as a billionaire.

Nobody's ever called me Sir Richard. Occasionally in America, I hear people saying Sir Richard and think there's some Shakespearean play taking place. But nowhere else anyway.

There is no point in going into a business unless you can make a radical difference in other people’s lives.

The best advice I ever received? Simple: Have no regrets.

Companies need to have a lot more flexibility with their people... . If somebody wants to golf around the world for two months, okay, well, maybe on an unpaid basis, let them do it. That sort of flexibility I think is incredibly important because most of our time, we spend at work.

You get the idea. Every business, like a painting, operates according to its own rules. There are many ways to run a successful company. What works once may never work again. What everyone tells you never to do may just work, once. There are no rules. You don't learn to walk by following rules. You learn by doing, and by falling over, and it's because you fall over that you learn to save yourself from falling over. It's the greatest thrill in the world and it runs away screaming at the first sight of bullet points.