The war on drugs has gone on for about forty-five, fifty years - and it's been a complete failure. If you had a business that was failing so badly, you would change course. And it's just incredible that governments continue along the same course.
Richard BransonClearly in the eyes of the consumer; the brand has not been diluted, but we must guard against that happening at all costs.
Richard BransonWe've always had a pretty competitive and pretty ferocious battle with British Airways... It's lasted now about 14 years, and we're very pleased to have survived it.
Richard BransonI've used the Phoenix Centrifuge to replicate what the body's going to go through on the flight up. I've also done some gravity tests with ZERO-G [a charter-flight service in Arlington, Va., that uses modified Boeing 727s to simulate weightlessness], which went great.
Richard Branson