Be the best at what you do

To succeed in business you need to be original, but you also need to understand what your customers want.

Your brand or your name is simply your reputation, you have to fight in life to protect that as it means everything. Nothing is more important.

From the first days of my career as an entrepreneur, I have always used my own and my team's lack of experience to our advantage. In fact, at our first venture, Student magazine, we used our newcomer status to secure great interviews and generate publicity - people were excited about our new project and wanted to get involved. Our inexperience fed our restless enthusiasm for trying new things, which became part of our core mission.

When you're first thinking through an idea, it's important not to get bogged down in complexity. Thinking simply and clearly is hard to do.

In 30 years time, as technology moves forward even further, people are going to look back and wonder why offices ever existed.

There are no quick wins in business - it takes years to become an overnight success.