Be the best at what you do

Breaking the rules and challenging convention is in the DNA of every successful entrepreneur.

I never set out to be a businessman

Most entrepreneurs are not doing it for financial motives in the first place. They're just people who love creating.

Virgin, is how good you are with people. If you're - if you're good with people and you've got - you know, and you really care, genuinely care about people then I'm sure we could find a job for you at Virgin. I think, you know, that, you know, that the companies that look after their people are the companies that do really well. I'm sure we'd like a few other attributes, but that would be the most important one.

My philosophy is that if I have any money I invest it in new ventures and not have it sitting around.

As an entrepreneur, you've got to protect against the company going bust. And as an adventurer, you've got to protect against losing your life. It's even more important as an adventurer to get it right.