Be the best at what you do

In a sense, when we started Virgin Atlantic, I was trying to create an airline for myself. If you try to build the perfect airline for yourself, it will be appreciated by others.

I'd like to see the government back a programme of research into the medical properties of cannabis and I do not object to its responsible use as a recreational relaxant.

Red tape will often get in your way. It's one of the reasons I often carry scissors!

You only live once, and I just don’t want to waste a minute of my life.

Focus on your business strengths and keep its weaknesses away from the competition or public.

In Africa, villagers look up to elders; they are the moral voice of their community.