The risk is worth it. Mike would have been the first to say that.

We love Formula One and think Formula One's great. But we think Formula E is different. We would be making a big mistake if we tried to compete with Formula One and be similar to Formula One, we have to be radically different to Formula One to have a chance of survival. I don't mean survival by beating Formula One but co-existing complimentary to Formula One.

You can't run a business without taking risks. The brave may not live forever - but the cautious do not live at all!

Listen to the customer's complaint and act fast.

Two heads are definitely better than one and by sourcing ideas from each other, you have a better chance of coming up with a strategy that will allow your business to overcome a setback or challenge.

If you're looking to become an entrepreneur then don't waste your time going to university or business school - just get on and do it.

Life is a series of ups and clowns. Make it worth your wild!