... Our first priority should be the people who work for the companies, then the customers, then the shareholders. Because if the staff are motivated then the customers will be happy, and the shareholders will then benefit through the company's success.

I definitely go on gut instinct but it has always had the back up of research and information.

Train people well enough so they can leave, treat them well enough so they don't want to.

Unless you dream, you're not going to achieve anything.

Fun is at the core of the way I like to do business and it has been key to everything I've done from the outset. More than any other element, fun is the secret of Virgin's success. I am aware that the ideas of business as being fun and creative goes right against the grain of convention, and it's certainly not how the they teach it at some of those business schools, where business means hard grind and lots of 'discounted cash flows' and net' present values'.

The war on drugs has gone on for about forty-five, fifty years - and it's been a complete failure. If you had a business that was failing so badly, you would change course. And it's just incredible that governments continue along the same course.

You can't do a good business with a bad person. Find the right people to work with and you can't go wrong.