No failure means no risk, which means nothing new

Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad.

Well, I think that there's a very thin dividing line between success and failure. And I think if you start a business without financial backing, you're likely to go the wrong side of that dividing line.

Never to be frightened of taking risks and always follow your instincts!

Be creative. Innovate consistently on the little things that the big companies ignore. Little things often make big differences in business.

It is the satisfaction of doing it for yourself and motivating others to work with you in bringing it about. It is about the fun, innovation, creativity with the rewards being far greater than purely financial.

An entrepreneur is somebody who is taking bold risks, is often doing things that have never been done before, trying to do things better. And an adventurer is challenging themselves, often doing things that have never been done before, seeing what they're capable of. In both cases, you've got to protect against the downside.