First of all, if you're setting up a new company, you want to try to find a brand that can work on a global basis.
Richard BransonWhen people warn me against doing something once my mind is made up, I grow increasingly determined to try it.
Richard BransonPeople who work for me are working for what I believe in. The leaders who run our companies do so on the basis of those who came first and who said, "A company is its people." I hope my companies are run on the basis of praising their workers and looking for the best in them, not criticizing them. In the same way that you water a plant and it sprouts leaves, people flourish when you praise them.
Richard Branson