Breaking the rules and challenging convention is in the DNA of every successful entrepreneur.

Customers shouldn't just think of your business as a place to buy a product or use a service - it should be a fun place to be.

Good people have always been at the heart of the Virgin business, and that's largely because we have tried to keep our business small, and our management teams tight-knit. I feel that small, compact companies, are better run. That is partly because people feel more connected in small companies.

Dream big by setting yourself seemingly impossible challenges. You then have to catch up with them.

Ridiculous yachts and private planes and big limousines won't make people enjoy life more, and it sends out terrible messages to the people who work for them. It would be so much better if that money was spent in Africa - and it's about getting a balance.

To me, business isn't about wearing suits or pleasing stockholders. It's about being true to yourself, your ideas and focusing on the essentials.

We don't actually plan to launch new businesses over the next few years, but we are planning to take the ones we have into new territories.