I read a fair amount [of science fiction], and you know it was certainly inspirational. I have to pinch myself to think that we might be able to make some of [what I've read in science fiction books] come true.
Richard BransonMaking the extra effort to say thanks in a genuine, personal manner goes a long way. It is pleasurable to do, and it encourages more of the same good behavior.
Richard BransonYou can't run a business without taking risks. The brave may not live forever - but the cautious do not live at all!
Richard BransonI never get the accountants in before I start up a business. It's done on gut feeling, especially if I can see that they are taking the mickey out of the consumer.
Richard Branson