Setting customer expectations at a level that is aligned with consistently deliverable levels of customer service requires that your whole staff, from product development to marketing, works in harmony with your brand image.
Richard BransonBe authentic and organic. It can't be forced or it won't work. And most importantly, have fun.
Richard BransonWhether you are launching a start-up or leading an established company, you should start establishing your social media presence if you havenโt already.
Richard BransonMy very first venture was a national student magazine to try to campaign against the [Vietnam] War. And so I wanted to be an editor. I wanted to bring the magazine out. And in order for the magazine to survive I had to worry about the printing and the paper manufacturing and the distribution. And, you know, I had to try to, at the end of the year, have more money coming in than going out.
Richard Branson