Coming up with the bucket list is the easy part, but ticking off the list is the challenge. I love a good challenge, which is why I strongly advise everyone to come up with a bucket list. It doesn't have to contain out of this world tasks. But once you have written down the list, screw it, just do it!

I suspect in most companies, the public relations person is down at No. 20 in the pecking order. But here, he is fighting incredibly important battles. If a negative story starts running away with itself in the press and is not dealt with fast, it can badly damage the brand, and so we put enormous weight on our PR people.

Whether we're fighting climate change or going to space, everything is moved forward by computers, and we don't have enough people who can code

You need lucky breaks to be successful.

As people's access to the internet grows we're seeing the sharing economy boom - I think our obsession with ownership is at a tipping point and the sharing economy is part of the antidote for that.

Universities are fantastic places to gain knowledge on a subject, develop a personal network, explore your character and learn new techniques to approach problems. I do however believe that there is a strong argument for students who have an idea they are passionate about to just try and turn it into a reality. I fell into this category and I don't regret not going to University.

Follow your instincts and live with the consequences.