Most entrepreneurs are not doing it for financial motives in the first place. They're just people who love creating.

A good idea for a new business tends not to occur in isolation, and often the window of opportunity is very small. So speed is of the essence.

When you're first thinking through an idea, it's important not to get bogged down in complexity. Thinking simply and clearly is hard to do.

My mother always taught me never to look back in regret but to move on to the next thing. The amount of time people waste dwelling on failures rather than putting that energy into another project, always amazes me. I have fun running all the Virgin businesses-so a setback is never a bad experience, just a learning curve.

Life's too short. If you're passionate - stand up.

Our generation has inherited an incredibly beautiful world from our parents and they from their parents. It is in our hands whether our children and their children inherit the same world. We must not be the generation responsible for irreversibly damaging the environment.

The quickest way to become a millionaire in the airline business is to start out as a billionaire.