Most entrepreneurs are not doing it for financial motives in the first place. They're just people who love creating.

Any idea can be a great idea if you think differently, dream big and commit to seeing it realized

I'm sure if Brawn GP keep plying me with champagne and putting gorgeous Virgin girls either side of me, you never know!

The Virgin brand is not a product like Coca-Cola or Famous Grouse whisky. it's an attitude and a way of life to many. That attitude is about giving customers a better time and better value in a fun way that embraces life and seeks to give the customers something new.

What matters is working with a few close friends, people you respect, knowing that if times did turn bad these people would hold together.

Throughout my business life I have always tried to keep on top of costs and protect the downside risk as much possible. The Virgin Group has survived only because we have always kept tight control of our cash. But, likewise, I also know that sometimes it is essential to break these rules and spend lavishly.

Don't think what's the cheapest way to do it or what's the fastest way to do it. Think what's the most amazing way to do it.