You get the idea. Every business, like a painting, operates according to its own rules. There are many ways to run a successful company. What works once may never work again. What everyone tells you never to do may just work, once. There are no rules. You don't learn to walk by following rules. You learn by doing, and by falling over, and it's because you fall over that you learn to save yourself from falling over. It's the greatest thrill in the world and it runs away screaming at the first sight of bullet points.

Ideally, since 80 percent of your life is spent working, you should start your business around something that is a passion of yours

The extraordinary thing about the record industry is how success can take off without warning.

I've used the Phoenix Centrifuge to replicate what the body's going to go through on the flight up. I've also done some gravity tests with ZERO-G [a charter-flight service in Arlington, Va., that uses modified Boeing 727s to simulate weightlessness], which went great.

Success cannot be measured in wealth, fame or power, but by whether you have made a positive difference for others.

Don’t just play the game – change it for good.

Innovation happens when people are given the freedom to ask questions and the resources and power to find the answers.