What we are trying to do at Virgin is not to have one enormous company in one sector under one banner, but to have two hundred or even three hundred separate companies. Each company can stand on its own feet and, in that way, although we've got a brand that links them, if we were to have another tragedy such as that of 11 September - which hurt the airline industry - it would not bring the whole group crashing down.

If you do something for fun and create the best possible product, then the profit will come.

Sometimes I do wake up in the mornings and feel like I've just had the most incredible dream. I've just dreamt my life

Don’t just play the game – change it for good.

When something doesn't go exactly to plan, money is tight or a business is struggling - see it as a challenge rather than a failure. Look outside the box and try and find a solution - you'll be surprised how many great opportunities and possibilities arise when things look bad. You've just got to open your mind and not be afraid of sticking your neck out!

You don't have to be one of the Elders. You don't have to be well known. You just have to be determined to care about people. That's all it takes.

We're introducing separate rooms with double beds in all of our planes so people can actually go with their partner and have a proper night's sleep...