The Virgin brand is not a product like Coca-Cola or Famous Grouse whisky. it's an attitude and a way of life to many. That attitude is about giving customers a better time and better value in a fun way that embraces life and seeks to give the customers something new.

Meet regularly with your business team and brainstorm. Intricate business problems are mostly resolved at brainstorming sessions.

I have enjoyed life a lot more by saying "yes" than by sayings "no".

We hope to create thousands of astronauts over the next few years and bring alive their dream of seeing the majestic beauty of our planet from above, the stars in all their glory and the amazing sensations of weightlessness and space flight.

I'm not the sort of person who fears failure.

I don't buy a lot of things. I like to create things. I've been lucky enough to be able to build my beautiful island in the Caribbean. I certainly haven't regretted that.

I am convinced that companies should put staff first, customers second and shareholders third - ultimately that's in the best interest of customers and shareholders.