The Virgin brand is not a product like Coca-Cola or Famous Grouse whisky. it's an attitude and a way of life to many. That attitude is about giving customers a better time and better value in a fun way that embraces life and seeks to give the customers something new.

Starting a business is a huge amount of hard work... You had better enjoy it.

Over the years I have found one of my best strengths is my ability to recognise talent and trust them.

Companies need to have a lot more flexibility with their people... . If somebody wants to golf around the world for two months, okay, well, maybe on an unpaid basis, let them do it. That sort of flexibility I think is incredibly important because most of our time, we spend at work.

Brands always mean something. If you don't define what the brand means, your competitors will

One day offices will be a thing of the past

I'm not superstitious. I don't really believe in star signs, sorry, or superstitions.