Whatever you and your team decide your new brand will stand for, deliver on that promise. That's the only way you'll ever control your brand. And beware: brands always mean something. If you don't define what the brand means, your competitors will.

People who think and say we more often than I are a lot more likely to succeed.

Any idea can be a great idea if you think differently, dream big and commit to seeing it realized

I learnt from an early age this need to delegate responsibility out to other team members as there is just too much for one person to do themselves. What is the point of hiring talented team members if you don't give them the freedom to make the most of the chance you have given them?

The Virgin brand is not a product like Coca-Cola or Famous Grouse whisky. it's an attitude and a way of life to many. That attitude is about giving customers a better time and better value in a fun way that embraces life and seeks to give the customers something new.

We're going where no one has gone before. There's no model to follow, nothing to copy. That is what makes this so exciting.

Only a fool never changes his mind.