Whatever you and your team decide your new brand will stand for, deliver on that promise. That's the only way you'll ever control your brand. And beware: brands always mean something. If you don't define what the brand means, your competitors will.

Education doesn't just take place in stuffy classrooms and university buildings, it can happen everywhere, every day to every person.

You never know with these things when you're trying something new what can happen. This is all experimental.

Well, we know that people in Australia love the idea of both Impulse and Virgin Blue getting up and adding a bit of competition, and it's fun to be able to deliver it.

All successful people - not just entrepreneurs - have got things wrong over and over again before finding the right solution.

I read a fair amount [of science fiction], and you know it was certainly inspirational. I have to pinch myself to think that we might be able to make some of [what I've read in science fiction books] come true.

One key to entrepreneurial success is to get a great group of people around you who believe in your idea.