Whatever you and your team decide your new brand will stand for, deliver on that promise. That's the only way you'll ever control your brand. And beware: brands always mean something. If you don't define what the brand means, your competitors will.

And [we hope to sell] the clean fuels to other airlines. I mean, the exciting thing about the breakthrough with clean fuels for the airline industry is there's only 1,700 pumps in the world that fill up the airlines.

The best lessons are usually learned from failure. You musn't beat yourself up if you fail - just pick yourself up, learn as much as you can from the experience and get on with the next challenge...The brave may not live forever, but the cautious never live at all.

I may be a businessman in that I set up and run companies for profit, but when I try to plan ahead and dream up new products and new companies, I'm an idealist.

Be bold, brave and not afraid to fall on your face and ultimately you will succeed

If you take care of your workers they'll take care of your business.

I just like to enjoy life and push myself. Of course, there is method to my madness. When you are entering into a new industry, for example, it helps to do something to get your name on the front pages.