The brands that will thrive in the coming years are the ones that have a purpose beyond profit.

My mother was determined to make us independent. When I was four years old, she stopped the car a few miles from our house and made me find my own way home across the fields. I got hopelessly lost.

I make up my mind about whether I can trust someone within 60 seconds of meeting them

We need a new way of doing business to get out of the present crisis ... Absolute greed has come close to bankrupting the world. Thanks to the crisis that certain businesses have dumped on everyone a lot of people are going to suffer on a global scale. All of us must learn. It is all the more important that those business leaders that are left standing try to be a force for good.

You can never go too far wrong by thinking like a customer who’s new to the business.

Embrace a mistake and learn from it; don't regret them.

I never get the accountants in before I start up a business. It's done on gut feeling, especially if I can see that they are taking the mickey out of the consumer.