The brands that will thrive in the coming years are the ones that have a purpose beyond profit.

There are quite a few things I've done that even I thought might have been one step too far. But if you are willing to make a fool of yourself and make people smile, as long as you do it with a sense of fun, you can get away with it.

You can't run a business without taking risks. The brave may not live forever - but the cautious do not live at all!

Life's too short. If you're passionate - stand up.

To be a great leader, you must be a great listener

In times of recession there are massive opportunities and fortunes to be made, so for new up and coming entrepreneurs, this is the time to go and start a business.

Always think, 'what's the worst that can happen' and have some kind of strategy to deal with it