The brands that will thrive in the coming years are the ones that have a purpose beyond profit.

The balloons only have one life and the only way of finding out whether they work is to attempt to fly around the world.

We love Formula One and think Formula One's great. But we think Formula E is different. We would be making a big mistake if we tried to compete with Formula One and be similar to Formula One, we have to be radically different to Formula One to have a chance of survival. I don't mean survival by beating Formula One but co-existing complimentary to Formula One.

Please don’t get hung up on this question of whether you need to have experience in an industry before you launch your startup.

The bigger the dream, the greater the opportunity

It's really important to find an hour or two to a day to make sure that you keep healthy, keep fit. It's very easy just to forget that aspect. And if you're feeling really good and fit, I think you can get two or three extra hours a day of hard work in as well.

Half the art of ballooning is to make your crashes so gentle that you can fool yourself into calling them landings.