The brands that will thrive in the coming years are the ones that have a purpose beyond profit.

We went all the way down the Himalayan chain for a day and a half. That was magnificent, except the Chinese told us they were going to shoot us down if we came out the far end. So I spent a lot of my time contacting former Prime Minister Tony Blair begging him to tell the Chinese we were coming in this direction by mistake and could he please say we have no nasty motives for flying into their territory.

Money is only interesting for what it lets you do and create.

Irreverence ran on both sides of our family...my parents brought me up to think we could all change the world.

I will work day and night to avoid failure, but if I can't, I'll pick myself up the next day. The most important thing for entrepreneurs is not to be put off by failure.

Your brand or your name is simply your reputation, you have to fight in life to protect that as it means everything. Nothing is more important.

Create the kind of workplace and company culture that will attract great talent. If you hire brilliant people, they will make work feel more like play.