The brands that will thrive in the coming years are the ones that have a purpose beyond profit.

Entrepreneursh ip is not about getting one over on the customer. It’s not about working on your own. It’s not about looking out for number one. It’s not necessarily about making a lot of money. It is absolutely not about letting work take over your life. On the contrary, it’s about turning what excites you in life into capital, so that you can do more of it and move forward with it.

Red tape will often get in your way. It's one of the reasons I often carry scissors!

It always pays off to focus on things that will make you feel proud. Remember this during every difficult decision you face.

Coming up with the bucket list is the easy part, but ticking off the list is the challenge. I love a good challenge, which is why I strongly advise everyone to come up with a bucket list. It doesn't have to contain out of this world tasks. But once you have written down the list, screw it, just do it!

I think a lot of becoming an entrepreneur is something which people have to learn just from getting out there and giving it a go, and having to learn the art of survival.

People have to decide on priorities if they want to get anywhere. The best lessons I learned was to just do it.