Too many companies want their brands to reflect some idealised, perfected image of themselves. As a consequence, their brands acquire no texture, no character and no public trust.
Richard BransonMaking the extra effort to say thanks in a genuine, personal manner goes a long way. It is pleasurable to do, and it encourages more of the same good behavior.
Richard BransonHalf the art of ballooning is to make your crashes so gentle that you can fool yourself into calling them landings.
Richard Branson