Be creative. Innovate consistently on the little things that the big companies ignore. Little things often make big differences in business.

Our generation has inherited an incredibly beautiful world from our parents and they from their parents. It is in our hands whether our children and their children inherit the same world. We must not be the generation responsible for irreversibly damaging the environment.

Remember it's OK to be yourself.

The quality of business communications has become poorer in recent years as people avoid phone calls and face-to-face meetings, I can only assume, in some misguided quest for efficiency.

Learning and leadership go together. Too much credit goes to me for what we have achieved at Virgin but the successes happen from working and learning with some of the world's most inspiring and inspired people.

The Virgin brand is not a product like Coca-Cola or Famous Grouse whisky. it's an attitude and a way of life to many. That attitude is about giving customers a better time and better value in a fun way that embraces life and seeks to give the customers something new.

Learn to live on the edge.