Be creative. Innovate consistently on the little things that the big companies ignore. Little things often make big differences in business.

I believe a good leader brings out the best in people by listening to them, trusting in them, believing in them, respecting them and letting them have a go.

I think that being a business a leader that treads all over people to get to the top is actually not the way I think to become a successful business leader.

Our model is to develop each business separately with its own shareholder and management - this way we can concentrate on the job in hand, rather than be part of some enormous and faceless conglomerate.

Once a changemaker, always a changemaker but only a few swim against the tide.

We [Virgin Group] have been successful not by wasting time scrutinising our competitors but by looking at ourselves from the point of view of our customers do and seeking feedback through listening.

We hope to create thousands of astronauts over the next few years and bring alive their dream of seeing the majestic beauty of our planet from above, the stars in all their glory and the amazing sensations of weightlessness and space flight.