What's the most critical factor in any business decision you'll ever have to make? Basically, it boils down to this question: If this all crashes, will it bring the whole house tumbling down like a pack of cards? One business matra remains embedded in my brain - protect the downside.

First of all, if you're setting up a new company, you want to try to find a brand that can work on a global basis.

Travel the world and meet people. I've been fortunate enough to see so much of the world, and being able to do so has brought me so many wonderful friends and experiences. There is no better way to learn than exploring new places.

I never set out to be a businessman

Screw it, let's do it - Just get on with it and do it

Two heads are definitely better than one and by sourcing ideas from each other, you have a better chance of coming up with a strategy that will allow your business to overcome a setback or challenge.

I believe a good leader brings out the best in people by listening to them, trusting in them, believing in them, respecting them and letting them have a go.