You shouldn't be looking for people slipping up, you should be looking for all the good things people do and praising those.

You know I think if the people who work for a business are proud of the business they work for, they'll work that much harder, and therefore, I think turning your business into a real force for good is good business sense as well.

If you find yourself stuck in the middle there is only one way to go, forward.

We'll go into orbit. We'll go to the Moon. This business has no limits.

Look, if you can indulge in your passion, life will be far more interesting than if you're just working. You'll work harder at it, and you'll know more about it. But first you must go out and educate yourself on whatever it is that you've decided to do - know more about kite-surfing than anyone else. That's where the work comes in. But if you're doing things you're passionate about, that will come naturally.

I think that being a business a leader that treads all over people to get to the top is actually not the way I think to become a successful business leader.

Look, I think that when we started Virgin Atlantic 30 years ago, we had one 747 competing with the airlines that had an average of 300 planes each. Every single one of those have gone bankrupt because they didn't have customer service. They had might, but they didn't have customer service, so customer service is everything in the end.