Engage your emotions at work. Your instincts and emotions are there to help you.

Never take your eyes off the cash flow because it's the life blood of business.

Business leaders take things far too seriously, and forget that most of the time people spend in their lives is at work, and it should be fun.

I don't think so, in that Virgin is already a global brand. Brands like Amazon have had to spend hundreds of millions of pounds you know, building their brands, whereas Virgin is already well-known around the world.

I love stirring the pot. I love giving big companies a run for their money - especially if they're offering expensive, poor-quality products.

People who think and say we more often than I are a lot more likely to succeed.

Avoid litigations. They are expensive and consume loads of time but if you have got a good case and a better chance of winning; then fight it out.