Always think, 'what's the worst that can happen' and have some kind of strategy to deal with it
Richard BransonWe need a new way of doing business to get out of the present crisis ... Absolute greed has come close to bankrupting the world. Thanks to the crisis that certain businesses have dumped on everyone a lot of people are going to suffer on a global scale. All of us must learn. It is all the more important that those business leaders that are left standing try to be a force for good.
Richard Branson