Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad.

As an adventurer...I try to protect against the downside. I make sure I have covered as many eventualities as I can. In the end, you have to take calculated risks; otherwise you're going to sit in mothballs all day and do nothing.

If you get into business solely to make money, you won’t. If you try to make a real difference, you’ll find success.

Kite surfing is a great way of keeping fit. Kiting is great because you're bouncing over the waves and you're surfing the waves. I do quite long kite surfs-50 miles in a day.

Being dyslexic can actually help in the outside world. I see some things clearer than other people do because I have to simplify things to help me and that has helped others.

I have had a lot of fun pushing the boundaries on my balloon and kitesurf adventures, breaking some world records in the process, and I think this attitude of having fun whilst working hard is one that lends itself very well to successful entrepreneurship.

As an entrepreneur, you've got to protect against the company going bust. And as an adventurer, you've got to protect against losing your life. It's even more important as an adventurer to get it right.