Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad.

[If] man creates the problem, surely man can solve it.

By working hard, by making the right moves, you can create your own luck, I think. But certainly luck plays a part.

I’ve always had a soft spot for dreamers – not those who waste their time thinking ‘what if’ but the ones who look to the sky and say ‘why can’t I shoot for the moon?’

Wine, like life, is meant to be enjoyed.

I was a risk-taker as a young man, and I don't regret it. I'm not adventurous in quite the same way now, but I still love the challenge of testing myself to the limits, flying around the world, or seeing if I can be the first to fly a balloon across the Atlantic, or trying to take people into space at an affordable price in an environmentally friendly way. I'll be going into space with three generations of my family!

We've all got to do everything we can to avoid conflicts.