Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad.

In business, as in life, all that matters is that you do something positive.

People have to decide on priorities if they want to get anywhere. The best lessons I learned was to just do it.

The music industry is a strange combination of having real and intangible assets: pop bands are brand names in themselves, and at a given stage in their careers their name alone can practically gaurantee hit records.

The amount of time people waste dwelling on failures rather than putting that energy into another project, always amazes me

Look, I think that when we started Virgin Atlantic 30 years ago, we had one 747 competing with the airlines that had an average of 300 planes each. Every single one of those have gone bankrupt because they didn't have customer service. They had might, but they didn't have customer service, so customer service is everything in the end.

You can never go too far wrong by thinking like a customer who’s new to the business.