By working hard, by making the right moves, you can create your own luck, I think. But certainly luck plays a part.

What's the most critical factor in any business decision you'll ever have to make? Basically, it boils down to this question: If this all crashes, will it bring the whole house tumbling down like a pack of cards? One business matra remains embedded in my brain - protect the downside.

However tight things are, you still need to have the big picture at the forefront of your mind.

Every success story is a tale of constant adaption, revision and change. A company that stands still will soon be forgotten. Trying to provoke positive change is a principle we've embedded across the Virgin family for more than four decades.

Having colleagues nearby, whether at the beach or in a crypt, means the ideas are always flowing

Drive, determination, passion and hard work are all free and more valuable than a pot of cash.

Don't bother doing something unless you're radically different from the competition.