By working hard, by making the right moves, you can create your own luck, I think. But certainly luck plays a part.

There are no quick wins in business - it takes years to become an overnight success.

If you want swashbuckling action in your life, become an entrepreneur and give it a go.

We've always had a pretty competitive and pretty ferocious battle with British Airways... It's lasted now about 14 years, and we're very pleased to have survived it.

Like getting into a bleeding competition with a blood bank.

When I was 15, I left school to start a magazine, and it became a success because I wouldn't take no for an answer. I remember banging on James Baldwin's door to ask for an interview when he came to England. Then I got Jean-Paul Sartre's home phone number and asked him to contribute. If I'd been 30, he might have said no, but I was a 15-year-old with passion and he was charmed. Making money was always just a side product of having a good time and creating things nobody'd seen before.

Your brand name is only as good as your reputation