I never went into business just to make money - but I found that if I have fun, the money will come. I often ask myself, is my work fun and does it make me happy? I believe that the answer to that is more important than fame or fortune. If it stops being fun, I ask why? If I can't fix it, I stop doing it.
Richard BransonMy people are at the core of everything I do, and I recognize the importance of giving them the flexibility to balance work around their personal lives.
Richard BransonDon't wait till you are big before you begin building your brand. Build a brand from scratch alongside your business.
Richard BransonMy number one rule in business, and in life, is to enjoy what you do. Running a business involves long hours and hard decisions; if you don't have the passion to keep you going, your business will more than likely fail. If you don't enjoy what you are doing, then you shouldn't be doing it.
Richard Branson