Look for the best in people to build a fantastic team

First of all, if you're setting up a new company, you want to try to find a brand that can work on a global basis.

Not enough people realize the satisfaction you can get from really pushing yourself to the limits.

Avoid litigations. They are expensive and consume loads of time but if you have got a good case and a better chance of winning; then fight it out.

Customers shouldn't just think of your business as a place to buy a product or use a service - it should be a fun place to be.

Good people have always been at the heart of the Virgin business, and that's largely because we have tried to keep our business small, and our management teams tight-knit. I feel that small, compact companies, are better run. That is partly because people feel more connected in small companies.

THERE'S NO OTHER WAY to find out whether or not you'll be successful other than just doing it