If you have an idea that's going to make a big difference to people's lives, and other people are not doing it, you know, just say "screw it," do it and get on with it, and give it a go.
Richard BransonMaking the extra effort to say thanks in a genuine, personal manner goes a long way. It is pleasurable to do, and it encourages more of the same good behavior.
Richard BransonI always tell other people to protect against the downside, and not risk roughing on new ventures, but I never stuck to that rule myself.
Richard BransonThere's no better satisfaction than watching the people around you, who have worked day and night to get something right, realising the dream.
Richard Branson