I have always lived my life by thriving on opportunity and adventure. Some of the best ideas come out of the blue, and you have to keep an open mind to see their virtue.

Well, I'm somebody who is just living ...living life, and if I get frustrated by something, then I like to try to put it right.

I think that you're going to get so much more out of life if you just say yes at every opportunity.

Coming up with the bucket list is the easy part, but ticking off the list is the challenge. I love a good challenge, which is why I strongly advise everyone to come up with a bucket list. It doesn't have to contain out of this world tasks. But once you have written down the list, screw it, just do it!

We had an electrical fault about 500 miles into the trip and lost more than half our fuel. We had a fire on the roof. And missed Los Angeles by 3,500 miles at the end of the trip and ending up in the arctic in a snowstorm.

I suspect in most companies, the public relations person is down at No. 20 in the pecking order. But here, he is fighting incredibly important battles. If a negative story starts running away with itself in the press and is not dealt with fast, it can badly damage the brand, and so we put enormous weight on our PR people.

If something can't be explained on the back of an envelope, it's rubbish.