In the '80's my gut feeling was that airlines were crap. I hated spending time on planes. I thought we could create the kind of airline I'd like. So we got a secondhand 747 and gave it a go.
Richard BransonIf you want swashbuckling action in your life, become an entrepreneur and give it a go.
Richard BransonEntrepreneursh ip is a great leveller, since having the benefit of a wealthy background or a generous investor isn't always an advantage. The wonderful thing is that money is not the sole currency when it comes to starting a business; drive, determination, passion and hard work are all free and more valuable than a pot of cash.
Richard BransonI decided there must be room for another airline when I spent two days trying to get through to People Express.
Richard BransonDream big by setting yourself seemingly impossible challenges. You then have to catch up with them.
Richard BransonWhat's the most critical factor in any business decision you'll ever have to make? Basically, it boils down to this question: If this all crashes, will it bring the whole house tumbling down like a pack of cards? One business matra remains embedded in my brain - protect the downside.
Richard Branson